Privacy Policy

Huaihua Daguang E-Commerce Co., Ltd.
Address: 4-2, 4th Floor, Technology Incubation Building ((Cross-border) E-Commerce Industrial Park), Huaihua International Land Port Economic Development Zone, Hunan Province, China

1. Introduction

This Privacy Policy explains how Huaihua Daguang E-Commerce Co., Ltd. (“we,” “our,” “us,” or “the Company”) collects, uses, discloses, and safeguards information obtained from individuals who visit or interact with our website or engage with our e-commerce platform.

We are committed to protecting your privacy and ensuring the responsible handling of personal data in accordance with applicable data protection principles and fair information practices.

This Privacy Policy applies to all interactions with our website, online store, and related digital services. By using our site or accessing our services, you acknowledge that you have read, understood, and agreed to the terms described herein.

We encourage you to read this Privacy Policy carefully to understand our practices regarding your personal data, how we handle it, and the rights available to you under relevant data protection laws.

2. Definitions

For clarity and transparency, the following terms are used throughout this Privacy Policy:

• Personal Data: Any information that identifies or can be used to identify an individual, such as name, online identifier, or device information.
• Processing: Any operation performed on personal data, including collection, storage, use, disclosure, or deletion.
• Data Subject: An individual whose personal data is being processed.
• Cookies: Small text files stored on your device to help analyze web traffic and enhance user experience.
• Third Party: Any entity other than the data subject, the Company, or those directly authorized to process data under the Company’s supervision.

3. Information We Collect

We may collect personal and non-personal information when you interact with our website or services. Information may be gathered directly from you or automatically through your browser or device.

3.1 Information You Provide Voluntarily

You may provide data when you:

• Register for an account or subscribe to updates;
• Browse, search, or make purchases through our e-commerce platform;
• Participate in promotional events, surveys, or reviews;
• Submit forms or interact with any on-site functionality requiring personal data input.

Information provided may include:

• Name, username, or display name;
• Shipping address or general location data necessary for order fulfillment;
• Transaction or payment-related information processed through secure payment providers;
• Preferences or settings configured through your user profile.

We only collect the minimum data necessary to provide our services and enhance your experience on our platform.

3.2 Information Collected Automatically

When you visit our website, our systems may automatically collect technical and usage data, such as:

• IP address, browser type, and operating system;
• Device identifiers or session tokens;
• Pages visited, time spent on each page, and navigation patterns;
• Referring URLs and timestamps;
• Aggregate statistics used for site analytics and performance measurement.

This information helps us maintain system security, improve service performance, and analyze trends in user behavior.

4. Purpose of Data Collection

We collect and process personal data only for legitimate and clearly defined purposes. These include:

1. Service Delivery – To operate, maintain, and provide access to our website, products, and online store functionality.
2. Order Processing – To confirm, fulfill, and manage customer purchases.
3. User Experience Improvement – To personalize your browsing experience, remember preferences, and optimize site usability.
4. Security and Fraud Prevention – To detect unauthorized access, fraudulent activity, or violations of our Terms of Service.
5. Compliance with Law – To meet obligations under applicable laws and regulations, including consumer protection and e-commerce requirements.
6. Research and Analytics – To analyze site performance, improve marketing relevance, and develop future service enhancements.

We do not process your personal data for any purposes incompatible with the above.

5. Legal Basis for Processing

Depending on applicable jurisdiction, the legal grounds for processing personal data may include:

• Consent: Where you have voluntarily provided consent for processing.
• Contractual Necessity: Processing required for fulfilling orders or providing requested services.
• Legal Obligation: Processing necessary to comply with applicable laws or regulations.
• Legitimate Interests: Processing to pursue our legitimate business interests, provided such interests do not override your fundamental rights and freedoms.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting obligations.

Once data is no longer required, it will be securely deleted, anonymized, or archived in accordance with standard retention procedures and applicable data protection standards.

Retention periods may vary based on data type and purpose. Transactional and analytical records are typically retained for a reasonable period to maintain accountability and resolve potential disputes.

7. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to enhance site functionality, measure performance, and provide a tailored user experience.

You may choose to disable cookies in your browser settings; however, some features of the website may not function properly without them.

Types of cookies used may include:

• Essential Cookies – Necessary for core website functionality.
• Performance Cookies – Used to analyze traffic and usage metrics.
• Preference Cookies – Remember user settings such as language or region.

We do not use cookies to store sensitive personal data.

8. Data Security

We take the protection of your data seriously. Our company implements appropriate organizational, technical, and administrative safeguards to protect personal data against unauthorized access, loss, alteration, or misuse.

Security measures include:

• Controlled access to internal systems;
• Encryption of sensitive information where applicable;
• Regular monitoring for vulnerabilities and security updates.

Although we take reasonable precautions, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute data security but continually work to maintain the highest standards.

9. Data Sharing and Disclosure

We do not sell, lease, or trade personal data to third parties.

However, data may be shared in limited circumstances necessary for legitimate business purposes, such as:

• Service Providers – Entities performing services on our behalf, such as logistics or payment processors;
• Legal Authorities – When required by applicable laws, court orders, or regulatory authorities;
• Corporate Transactions – In connection with business restructuring, mergers, or transfers, provided appropriate safeguards are maintained.

All third parties are required to handle personal data in accordance with this Privacy Policy and relevant legal obligations.

10. International Data Transfers

As part of our operations, data may be processed in jurisdictions outside the country where you reside.
When cross-border data transfers occur, we ensure adequate safeguards are in place to protect your personal data consistent with applicable data protection principles.

11. Your Rights

Depending on applicable law, you may have certain rights regarding your personal data, including:

• The right to access personal data we hold about you;
• The right to request correction or rectification of inaccurate data;
• The right to request deletion or restriction of processing under certain conditions;
• The right to object to data processing carried out on legitimate interest grounds;
• The right to withdraw consent at any time (without affecting prior lawful processing);
• The right to data portability, allowing transfer of your data to another controller in structured form.

To exercise any of these rights, you may contact us through the same means you normally use to interact with our website.

12. Data Minimization and Accuracy

We strive to collect only data that is relevant, adequate, and limited to what is necessary for intended purposes.
We take reasonable steps to ensure that data remains accurate and up to date.

Users are encouraged to keep their account or profile information accurate to ensure continued access to our services.

13. Children’s Privacy

Our website and services are not intended for use by children under the age of 18.
We do not knowingly collect or process personal data from minors. If we become aware that data has been collected from a child without parental consent, such information will be promptly deleted.

14. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal effects concerning users or significantly affects them in a similar way.
All decisions regarding service provision, order processing, or user engagement involve human oversight.

15. Data Integrity and Accountability

Huaihua Daguang E-Commerce Co., Ltd. maintains internal records of processing activities and implements accountability measures to ensure compliance with applicable privacy obligations.
Employees handling personal data are trained and bound by confidentiality obligations consistent with company policy.

16. Links to Other Websites

Our website may contain links to third-party sites for convenience or informational purposes.
We are not responsible for the content, privacy practices, or data handling procedures of any external sites.
We encourage users to review the privacy policies of those websites before providing any personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements, business operations, or technological developments.
Updated versions will be posted on our website with a revised effective date.
Users are encouraged to review the Privacy Policy regularly to remain informed about how their data is handled.

18. Governing Law and Jurisdiction

This Privacy Policy is governed by the applicable laws of the People’s Republic of China.
Any disputes arising under or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of competent courts within China, unless otherwise required by law.

19. Acknowledgment

By continuing to use our website or services, you acknowledge that you have read, understood, and agreed to the terms and conditions set forth in this Privacy Policy.
Your continued use constitutes consent to the processing of personal data as described herein.

20. Summary of Core Principles

1. Transparency – We inform users clearly about data collection and use.
2. Fairness – We process data only for legitimate business purposes.
3. Security – We protect data using appropriate technical and organizational safeguards.
4. Accountability – We ensure responsible management of all personal data.
5. User Control – We provide individuals with access and control over their data wherever possible.

Huaihua Daguang E-Commerce Co., Ltd.
4-2, 4th Floor, Technology Incubation Building ((Cross-border) E-Commerce Industrial Park),
Huaihua International Land Port Economic Development Zone,
Hunan Province, China.